Designer, mushroom farmer and outdoors lover.

I’m a UX designer with over six years of experience creating user-centered digital experiences that align with business goals. Currently at the Financial Times, I focus on optimising multi-channel campaign performance, spanning email, onsite messaging, and app through data-driven design and a strong understanding of user behavior.

I work closely with product, marketing, and design teams to ensure consistency and brand alignment across touchpoints, making strategic design recommendations that enhance both customer experience and commercial impact.

Outside of work, I enjoy cooking, especially experimenting with different types of mushrooms. I usually have a few varieties growing at home to try out new recipes. I also enjoy hiking and running, exploring new routes and places with my partner.