Seb Sadler

I’m Seb, a product designer based in London.

I’ve spent the last four years designing digital products at the Financial Times, working across acquisition, onboarding, engagement and retention. I like getting into messy problems, understanding what people actually need, and turning that into something simple, useful and commercially effective.

I’m especially interested in the space between product, brand and business. I care about the small details of an experience, but I also want to understand why we’re building something, how it performs and what impact it has.

More recently, I’ve been experimenting with the limits of AI and thinking about what that means for product and UX design, from new interaction patterns and smarter interfaces to how AI changes the way we research, prototype and build products.

Outside of design, I’m usually cooking, training, playing guitar, travelling, or getting far too interested in whatever I’m learning about that week.