Brand Partnership

I created a series of promotional assets for the FT and Rosslyn partnership, designed to drive subscriptions through a premium lifestyle-focused campaign. The work included responsive in-app and digital placements that balanced both brands’ visual identities through clean layouts, refined typography, and warm editorial-inspired imagery. I explored multiple creative directions and CTA treatments to ensure the messaging felt aspirational, cohesive, and optimised for engagement across different formats and touchpoints.